XR Buenos Aires
Activism · Visual Identity · Localization
Local adaptation of the Extinction Rebellion movement for Buenos Aires (CABA).
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Challenge & Response
The Request
The XR movement needed a localized visual identity for its Buenos Aires (CABA) chapter. The design had to preserve XR’s iconic elements while introducing strong local references that connect directly with the urban and political context of Argentina’s capital.
The Solution
We adapted XR’s international symbol and integrated the Obelisco—a historic and political icon of Buenos Aires—into the central axis. The lime green background and black X preserve XR’s identity, while the bold wordmarks “extinction” and “rebellion” intersect diagonally, maintaining the characteristic tension of the original brand. “CABA” anchors the location at the bottom with typographic emphasis.
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The visual direction
Inspiration
Urban activism · Global identity, local force · Monumental symbolism
Personality
Radical · Urgent · Site-specific
Features
Obelisco as central symbol of resistance
Maintains XR color system: black and lime green
Balanced integration of local reference without losing brand recognition
Perfect for digital, stickers, banners, and social campaigns
We Observe
We examined XR’s global guidelines and noted the need for geographic customization without diluting the core message.
We Edit
We replaced the hourglass icon with the Obelisco, achieving a fusion between global urgency and local cultural force.
We Design
We created a strong, compact badge ideal for scalable reproduction in activist material.
We Refine
We ensured visibility and balance across all elements, achieving harmony between protest and design clarity.
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What you see
A glimpse into the final expression of the brand.
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© Sobrelafaz. Crafted with precision & imagination.