Taba Frens

Packaging Design · Product Branding · Toys

A playful and customizable toy experience.

Challenge & Response

The Request

Taba Frens approached us with the need to create a packaging and brand identity that would truly stand out in the toy aisle. Their vision was to launch a product that felt both collectible and sensory, emphasizing the fun, squishy nature of the toy while also reassuring parents with a clear, trustworthy presentation. The challenge wasn’t just to make it look attractive—it also had to meet strict safety and bilingual legal standards, while communicating multiple layers of value: playful experience, collectible accessories, and high-quality design. In a market saturated with bright and noisy visuals, the request was to build something distinctive, memorable, and versatile enough to grow with future product variations.

The Solution

We developed a packaging and branding system that places the toy’s essence at the center: Squishy, Stretchy, Gooey. Instead of overwhelming graphics, we designed a playful yet structured visual language that balances excitement with clarity. The pouch packaging with zipper and charm was designed not just as protection but as part of the collectible experience, adding extra perceived value. Alongside this, we created an insert card that carried all mandatory safety and legal disclaimers in both English and French—integrated seamlessly into the design to maintain visual consistency. Our solution ensured that Taba Frens was not only fun and engaging but also retail-ready, legally compliant, and visually competitive.

The visual direction

Inspiration

Slime toys, squishy culture, and the aesthetics of playful collectibles.

Personality

Energetic, colorful, and sensory-driven, appealing to both children and parents.

Functionalities

Retail-ready packaging, bilingual compliance, collectible pouch and charm, clear product features.

We Observe

We conducted research into the toy market, analyzing packaging trends, competitor products, and retail environments to understand how to differentiate Taba Frens effectively.

We Edit

We distilled the core attributes of the toy—playfulness, sensory appeal, and collectibility—and removed unnecessary distractions, focusing only on what would reinforce those values.

We Design

We developed a visual system with vibrant colors, dynamic typography, and layered illustrations. Every detail, from the pouch zipper to the icon system, was designed to emphasize the product’s fun and tactile qualities while staying true to the brand vision.

We Refine

We tested different layout variations, checked readability under real retail conditions, and made adjustments to ensure bilingual compliance. Final refinements focused on balancing excitement with clarity, ensuring the product could capture attention while remaining functional and legally sound.

What you see

A glimpse into the final expression of the brand.

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