Shell Lubricants

Social Media Design

Challenge & Response

The Solution

We designed a series of posts that merge technical product information with real-life scenarios. The visuals celebrate freedom, movement, and protection—all core to the Helix message. The layout strategy focused on brand recall while allowing narrative flow across posts.

The visual direction

Cultural references

Road trips · Family moments · Functional aesthetics

Material inspiration

Friendly · Clear · Dependable

Editorial aesthetics

Lifestyle imagery with natural light and real expressions
Product framing with emphasis on label clarity
Bright and warm color palette
Brand-consistent layouts for high retention

We Observe

We immersed ourselves in the Helix Ultra product range and the brand’s communication tone globally. We paid attention to audience behavior on social platforms, identifying moments of connection between utility and emotion.

We Edit

We simplified overly technical messages and added a relatable, human tone to the storytelling. The idea was to shift from product-centered to audience-centered communication—without losing rigor.

We Design

We developed a series of posts that combine lifestyle photography with sleek product framing and digestible copy blocks. The design reflects protection, reliability, and everyday movement.

We Refine

Through feedback loops and performance tracking, we iterated on visual hierarchy and post cadence—ensuring consistency in look and flexibility in message.

What you see

A glimpse into the final expression of the brand.