Prefiero ser Evita

Visual Identity

A visual identity that transforms a national symbol into a political, poetic, and visually powerful statement.

Challenge & Response

The Request

The production “Prefiero ser Evita” needed an identity that would merge multiple layers: history, activism, feminism, the Peronist legacy, Argentine culture, and a bold political-pop aesthetic. The aim was to create a visual emblem with emotional and symbolic impact, to be used across the documentary and future editorial or merchandising applications.

The Solution

The identity reimagines the Sun of May as both witness and protagonist, centered above a bold, uncompromising type treatment of the phrase “Prefiero ser Evita.” The juxtaposition of the golden sun and solid black letters creates a striking contrast—both solemn and rebellious. The visual composition is minimal but loaded with meaning, designed to work across titles, posters, credits, and animated graphics.

The visual direction

Inspiration

Peronist iconography · Political propaganda · Historical pop culture

Personality

Direct · Poetic · Emblematic

Features

Custom redrawing of the Sun of May with elegant linework and a direct gaze

Bold sans-serif typography with strong visual weight

Vertical modular structure adaptable to screens, print, and social media

Motion-ready layout for animated titles, intros, and trailers

We Observe

We explored national symbols through a feminist and insurgent lens, seeking to reframe institutional imagery with symbolic strength.

We Edit

We removed decorative excess, preserving only what’s essential: symbol and message.

We Design

We developed a layout that combines solemnity and clarity, bridging history with a contemporary voice.

We Refine

We tested the identity across printed materials, digital media, and monochrome applications to ensure adaptability and narrative consistency.

What you see

A glimpse into the final expression of the brand.