Llol

Brand Identity · Hospitality · Custom Dining Experience

An exclusive dining brand identity for LABOVIC’s internal gourmet space.

Challenge & Response

The Request

LABOVIC needed a distinct identity for its internal dining space—a private restaurant designed for staff, guests, and collaborators. The identity had to feel premium, aligned with the corporate brand, yet independent enough to distinguish the space as an exclusive culinary experience.

The Solution

We designed a compact, geometric logo using a spoon, knife, and fork integrated into a typographic system. The composition forms a bold emblem where tableware shapes also evoke the letters “L” and “O”, reinforcing the brand’s presence. The custom wordmark below balances formality and elegance, emphasizing the brand’s prestige.

The visual direction

Inspiration

Fine dining · Corporate elegance · Monogram systems · Functional geometry

Personality

Refined · Purposeful · Exclusive

Features

Iconographic structure using basic utensils as letterforms

Navy blue color evokes seriousness, trust, and culinary depth

Serif logotype provides a classical, high-end complement

Ideal for menus, signage, napkins, uniforms, and digital menus

We Observe

We identified the need for visual continuity with LABOVIC’s core brand while creating a distinct identity for its private dining space.

We Edit

We simplified forms to blend everyday elements—spoon, fork, knife—into a logo that is clean, functional, and memorable.

We Design

We crafted a brand system that works across materials, from tableware to signage, always communicating exclusivity.

We Refine

We tested readability and scalability across platforms, ensuring the identity maintained clarity and elegance in any setting.

What you see

A glimpse into the final expression of the brand.