JAC Motors

Social Media Design

Campaigns that move — visually and on the road.

Challenge & Response

The Request

JAC Motors Bolivia needed a social media presence aligned with the brand’s commercial goals: highlighting technical specs, positioning new models, and strengthening emotional connection with its audience.

The Solution

We created a bold, visual-driven campaign combining strong automotive photography with key information displays. From launch announcements to product attributes, every post was crafted to communicate reliability, performance, and mobility. The art direction balances strength with motion, aligning with the spirit of the brand.

The visual direction

Cultural references

Urban environments · Speed · Utility

Material inspiration

Agile · Confident · Practical

Editorial aesthetics

Gradient backgrounds to create depth and motion
Infographic overlays for clarity
Consistent brand palette and fonts
Optimized formats for Instagram carousels and stories

We Observe

We studied JAC’s vehicle lineup, existing brand materials, and competitors in the regional automotive space. We analyzed what types of content resonated with their audience and which technical aspects were worth emphasizing.

We Edit

We refined the brand’s messaging to focus on clarity and performance, removing unnecessary clutter from the visual communication and keeping the attention on key differentiators.

We Design

We built a modular layout system that highlights vehicles through impactful imagery, layered data points, and strong contrast. Each asset was designed to work across carousels, reels, and stories.

We Refine

We tested different layouts and color compositions to balance boldness and readability, making subtle adjustments in typography, iconography, and rhythm until the message felt smooth and unmistakable.

What you see

A glimpse into the final expression of the brand.