ISKO

Web Design · UX/UI · Catalog Platform

A responsive, modern catalog site for a wide-range ophthalmic product distributor, simplifying access to equipment and instruments across markets.

Challenge & Response

The Request

ISKO, a 30‑year‑old Argentinian ophthalmology distributor, needed a comprehensive digital catalog to showcase a vast inventory—from surgical instruments to lenses and diagnostic equipment. Their goal: create a modern, agile website that enhances product visibility and supports future e-commerce capabilities.

The Solution

We designed and implemented a clean, modular catalog-driven site using WordPress and WooCommerce components to manage extensive product categories efficiently. The site showcases categories like “Equipment,” “Surgical Instruments” and “Consumables,” with filters, search capabilities, and clear product detail pages

By optimizing navigation and layout for speed and usability, the platform empowers professionals and clients to find information quickly, with room to evolve into a transactional e-commerce system.

The visual direction

Inspiration

Trade catalog systems · Medical product UX · Neutral professional interfaces

Personality

Efficient · Trustworthy · Expansive

Features

Sidebar navigation filtered by category and brand, covering 50+ product types isko.com.ar
Clean, grid-based product listings with responsive design
Consistent UI for product details: images, specifications, brand info
Visual hierarchy for fast scanning and improved user flow

We Observe

We analyzed user behavior of medical professionals searching for tools, noting key filters and product details critical in purchase decisions .

We Edit

We streamlined navigation by focusing on core categories and eliminating redundant content, keeping taxonomy simple and intuitive.

We Design

We implemented a layout optimized for rapid product discovery and clarity, integrating brand color accents and subtle UI cues to aid usability.

We Refine

We iterated on mobile responsiveness, page speed, and filter accessibility—ensuring the catalog is practical, fast, and scalable for future features like online ordering.