Barracas
Branding · Logo Design · Packaging
A typographic logo crafted for an artisanal beer brand, blending traditional brewing heritage with elegant, modern flair.
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Challenge & Response
The Request
The client needed a distinctive logo for their new artisanal beer brand, “Cerveza Barracas.” The design had to feel classic yet unique — standing out on labels, bottles, and merchandising — and evoke the rich cultural vibe of the Barracas neighborhood, known for its historical and bohemian identity.
The Solution
We created a custom wordmark combining refined vintage typography with hand-drawn details. The use of serif forms with swashes gives the brand a crafted, timeless personality, while the hop-and-barley illustration anchors it to the world of brewing.
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The visual direction
Inspiration
Classic European beer labels · Calligraphy · Industrial-era typography
Personality
Clásica · Artesanal · Elegante
Features
Custom logotype with hand lettering
Balanced composition for print and digital uses
Iconic illustration of hop and barley
Color palette optimized for glass and print applications
Brand presence ready for expansion to merchandise
We Observe
We analyzed historical beer branding and local cultural references to build a brand that feels familiar but still fresh.
We Edit
Refined details of the lettering ensured legibility and distinction at small and large scales, from bottle necks to posters.
We Design
The logo reflects craft, passion, and identity — a visual signature for a beer that wants to be remembered.
We Refine
Final versions were optimized for print and digital uses, including inverted and monochrome adaptations.
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What you see
A glimpse into the final expression of the brand.
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© Sobrelafaz. Crafted with precision & imagination.